The PLUS X Award distinguishes products that are innovative and viable for the future, honouring manufacturers for their quality advantage, design and functionality. Now in its 12th year, these Awards have become a seal of approval for the consumer that indicate the highest quality and a recommendation to buy.

Albert Einstein once said: “More than the past, it is the future that interests me, since that’s where I intend to live.” With this principle in mind, the PLUS X Award looks for innovative technologies, sport and lifestyle products that possess at least one "PLUS  X" factor - the additional value of a product. For companies, an innovative mindset is the absolute basic foundation for enduring success. The advances made as a result directly benefit the consumer. It is precisely these kinds of innovations that simplify our lives, make them more enjoyable and are ecologically meaningful and that are distinguished by the PLUS X Award.